Firefly
Discover. Plan. Live. — Designing the World for Digital Nomads
Project Overview
Travel planning is exciting until it's disjointed and overwhelming. Firefly needed to unify everything: budget, visas, itinerary, inspiration.
Intentional & Intuitive
Streamlined Discovery — Filters for budget, visa, lifestyle; card-based browsing
Visual Storytelling — Glowing map → seeing your previous homes and future hopes
Unified Planner — Budget + docs + itinerary, all in one place
Product Showcase
Destination Discovery to Trip Planning
Impact & Outcomes
Early beta testing validated the design direction and highlighted the emotional connection users felt with the product.
Metrics based on post-prototype surveys and closed beta testing revealed significant improvements in user engagement, planning efficiency, and overall delight with the interface.
Increase in daily active sessions during the pilot phase
Reduction in time spent researching and finalizing destinations
High satisfaction with interface intuitiveness and visual appeal
Designing Firefly taught me that the best travel tools don't just organize information—they inspire possibility. By combining practical planning with emotional storytelling, we created an experience that feels less like work and more like the beginning of an adventure.